Press Release

ToneMine.com and DJ Tutor Present 'Battle of the Ringtone DJs,' a Ringtone Contest Created for DJs, MCs and the All Around Music Lover
Contestants Go Head-to-Head to Spin Out the Ultimate Ringtone Creation

SAN FRANCISCO, CA--(Marketwire - July 1, 2008) - ToneMine.com,™ an interactive ringtone service and web community, today announced a new ringtone mashup contest to create the best original ringtones using ToneMine.com. Co-sponsored by DJ Tutor (www.DJtutor.com), an online community of 20,000 DJs, the contest begins today and continues through August 10, 2008. The top three ringtones, as determined by the ToneMine.com and DJ Tutor communities, will receive distribution on ToneMine.com and LetsTalk.com, the leading online retailer of wireless phones and plans, and a new BlackBerry® smartphone. To register and start mixing, aspiring cell phone DJs should visit www.tonemine.com.

Open to anyone, participants can mix their own interactive ringtones using the simple tools and sound packs on ToneMine.com. The drag and drop interface allows for easy navigation and musical exploration within eight music genres -- from Hip Hop, Indy Rock and Jazz to Salsa, Bluegrass, Metal and Funk. Visitors can then share their tones via customized embeddable widgets and post sounds on their websites to promote their ringtones throughout the web.

"The thousands of armchair musicians who have mixed ringtones on www.tonemine.com. are proof of the strong consumer demand for original and creative ways to personalize a cell phone," said Dave Frame, chief marketing officer for LetsTalk.com and creator of ToneMine. "Together with DJ Tutor, we're hopeful that our contest will help encourage a new wave of ringtone compositions while discovering this musical genre's first superstar."

"With Djs like Arman Van Buuren and Paul Van Dyke embracing ringtones, this contest allows famous and amateur DJs to share and promote their mixes via mobile phones," said Jonathan Lewis (AKA DJ ellaskins), Creator of DJ Tutor. "This new type of distribution on mobile phones is important for DJs because it allows for a mix that was created in one's living room to be shared amongst friends and fans who are out there liking your style. Then it will be across the web in hours and soon to be ringing on every phone."

People interested in participating in the contest or simply wishing to create ringtones on ToneMine.com can visit www.tonemine.com. at anytime to get started; there are no signup requirements or fees to participate.

About ToneMine.com
ToneMine.com™ is an interactive ringtone service that allows members to create unique ringtones that they can download and instantly share with anyone. Consumers can sign up for the free service on ToneMine.com at www.tonemine.com.

About LetsTalk
LetsTalk (www.letstalk.com) is a leading online retailer of cell phones, wireless devices and service plans. LetsTalk helps consumers research, compare and purchase cell phones and service plans in a user-friendly environment free from bias and sales pressure. LetsTalk was founded July 1999, and is based in San Francisco.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

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Alisa Davis
Flashpoint PR
415.551.4141
Davis (at) flashpointpr.com
 
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